Digital Marketing
What is Digital Marketing?
Understanding the Concepts of Digital Marketing
Digital marketing is interactive and targets a specific customer demographic. Marketing with consumer feedback or a two-way contact between the company and the customer is on the rise.
In contrast to digital marketing, Digital marketing includes advertising on mobile devices, subway platforms, video games, and smartphone apps.
In digital marketing, advertisers are called sources, while targeted ad recipients are called receivers. Sources frequently target narrowly designated receivers.
When you plan a trip, you probably start by creating a travel plans to ensure you make the most of your time and money. The same is true for digital marketing; a marketing strategy is required for increased efficiency.
ASSETS FOR DIGITAL MARKETING
Almost anything can be used for digital marketing. It only needs to be an online marketing tool. Having said that, many people are unaware of how many digital marketing assets they have at their disposal. Here are a couple of examples:- Your Online site:
- Identifiable assets (logos, icons, acronyms, etc.)
- Video material (video ads, product demos, etc.)
- Photographs (infographics, product shots, company photos, etc.)
- Written material (blog posts, eBooks, product descriptions, testimonials, etc.)
- Online tools or products (SaaS, calculators, interactive content, etc.)
- Reviews
- Pages on social media
Features You'll Love
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A Framework for Online Advertising
In digital marketing, there are 3 pillars. They are as follows:
- Organic Search (e.g. Google, Bing, Yahoo)
- Paid Search
- Display
- Social Media
- Referral (e.g. Traffic through other websites)
- Video advertisements
- Ad banners
- Text ads
- Explainer videos
- Blog articles
- Infographics
Digital Marketing Categories:
Key Performance Indicators (KPI)
Social Media Marketing
Website Marketing
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Content Marketing
Email Marketing
Affiliate Marketing
Video Marketing
SMS Messaging
What Is Digital Marketing Strategy?
A digital marketing strategy is a plan that helps your organization reach specific goals by utilizing carefully selected marketing channels such as paid, earned, and owned media. Running a digital marketing campaign without a strategy is similar to exploring a new city without a GPS – you are likely to take many wrong turns, resulting in frustration and an unnecessarily long route to your destination.Why Do You Need a Digital Marketing Strategy?
Having a strategy is just as critical as having a plan if you want to succeed. As a result of this process’ comprehensive optimization, high efficacy can be achieved while still reviewing various areas of data analytics and taking action as necessary. Digital marketing tactics such as SEO/SEM, conversion rate optimization (UX), email marketing, and social media marketing may all be continuously improved in order to help your business achieve its goals of acquiring new consumers and strengthening relationships with existing ones. To reach and convert more customers, your company requires a competitive and long-term content marketing plan that makes use of the potential of online material and integrates it with traditional media.
How Should a Digital Marketing Strategy Be Develop?
To develop a digital marketing strategy, you must first identify your target audiences and market information, then select the appropriate digital marketing channels and platforms. You must also identify channel-specific delivery tactics and macro marketing KPIs to evaluate the success of your digital marketing efforts.
However, one example of a digital marketing campaign is around the creation of brand recognition on a specific social media channel like Facebook through the launch of a viral marketing campaign. The success of the digital marketing campaign is measured using short-term (micro) KPIs.
You should have a strategy in place before launching any digital marketing efforts. This is an example of a customer journey and touchpoint map created as part of the strategy:
Digital marketing strategies for your business:
- Social Media Marketing.
- Search Engine Optimization (SEO).
- Pay Per Click (PPC)
- Content Marketing.
- E-mail Marketing.
- Video Marketing.
What is Social Media Marketing? The goal of social media marketing is to raise awareness of a brand while also increasing sales. Depending on your target audience and their platform preferences, a social media marketing campaign can use one or more social media platforms.
What is SEO? To improve your website’s search engine rankings for keywords relevant to the business, you need SEO. Improving your keyword rankings will help your business be seen by a larger audience and gain more recognition in the process.
What is Pay Per Click? PPC is a type of paid advertising that uses an auction-based system. PPC allows you to bid on keywords for which you want your ads to appear — your ad appears when a user’s search includes your keyword. These advertisements are then displayed at the top of search results, above organic listings. If a user clicks on your advertisement, you must pay for that click.
Why should you use pay-per-click (PPC) as a digital marketing strategy?
PPC is one of the most cost-effective methods of paid advertising. PPC is a useful online marketing strategy for many businesses that are just getting started with digital marketing or looking for a quick boost. It elevates your website to the top of search results, which can be beneficial if your company’s organic search result ranking is several pages down.What is Content Marketing?
When it comes to content marketing, your company’s main goal is to reach, engage, and connect with customers through content. This type of material might be in the form of videos, blog entries, infographics, and more. It’s informational copy rather than sales copy. Whatever format you choose for your content, it must be relevant and beneficial to your audience. You want to create unique and high-quality content that users want to share with their friends, families, coworkers, and other social network members.What is E-Mail Marketing?
What is video marketing?
Your company’s reach, revenue, and operations all grow as a result of video marketing. Your company, like content marketing and email marketing, focuses on creating informative and valuable videos for its target audience. Some examples of video marketing videos include:- Announcement
- Behind the scenes
- Instructional
- Event
- And More
Why Choose Techgeen for Your Website Development & Business Plan
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Social Media Marketing (SMM)
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Search Engine Optimization (SEO)
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Search Engine Marketing (SEM)
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Content Marketing
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Branding
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters,
Video Marketing
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Influencer Marketing
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Branding
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters,
Video Marketing
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters,