Digital Marketing​

What is Digital Marketing?

Digital Marketing

What is Digital Marketing?

Understanding the Concepts of Digital Marketing

Digital marketing is interactive and targets a specific customer demographic. Marketing with consumer feedback or a two-way contact between the company and the customer is on the rise.

In contrast to digital marketing, Digital marketing includes advertising on mobile devices, subway platforms, video games, and smartphone apps.

In digital marketing, advertisers are called sources, while targeted ad recipients are called receivers. Sources frequently target narrowly designated receivers. 

When you plan a trip, you probably start by creating a travel plans to ensure you make the most of your time and money. The same is true for digital marketing; a marketing strategy is required for increased efficiency.

ASSETS FOR DIGITAL MARKETING

 

Almost anything can be used for digital marketing. It only needs to be an online marketing tool. Having said that, many people are unaware of how many digital marketing assets they have at their disposal. Here are a couple of examples:

  • Your Online site:
  • Identifiable assets (logos, icons, acronyms, etc.)
  • Video material (video ads, product demos, etc.)
  • Photographs (infographics, product shots, company photos, etc.)
  • Written material (blog posts, eBooks, product descriptions, testimonials, etc.)
  • Online tools or products (SaaS, calculators, interactive content, etc.)
  • Reviews
  • Pages on social media

As you might expect, this list only scratches the surface. The majority of digital marketing assets will fall into one of these categories, but as clever marketers constantly come up with new ways to reach customers online, the list continues to grow!

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A Framework for Online Advertising

In digital marketing, there are 3 pillars. They are as follows:

1.User-Journey: The user journey is the first digital marketing pillar. The user journey is a customer’s interaction and conversation with your brand across all digital and non-digital channels that shapes his human emotions of your brand. It usually begins with the stage of awareness and finishes with the purchase or advocacy (loyalty) stage:

Awareness: The customer is aware of the brand first.

Interest: The customer can reconsider his choice.

Action: Now the customer is ready to buy.

Loyalty: The customer tells his friends about the brand and gets them to buy it.

2.Digital Channels: The Digital Channels is the second of digital marketing pillar. A marketing channel is a medium through which businesses communicate or deliver messages to customers. Below are examples of digital marketing channels:

  • Organic Search (e.g. Google, Bing, Yahoo)
  • Paid Search
  • Display
  • Email
  • Social Media
  • Referral (e.g. Traffic through other websites)

3.Creative and Content: The Creative and Content is the third of digital marketing pillar. Content Marketing is also known as visual graphics, text, and video content that is developed and advertised by your business and enjoyed by your customers.

The following are examples of creatives:

  • Video advertisements
  • Ad banners
  • Text ads

The following are examples of Content:

  • Explainer videos
  • Blog articles
  • Infographics

Digital Marketing Categories:

 

Key Performance Indicators (KPI)

Social Media Marketing

Website Marketing

Search Engine Optimization (SEO)

Pay-Per-Click (PPC) Advertising

Content Marketing

Email Marketing

Affiliate Marketing

Video Marketing

SMS Messaging

What Is Digital Marketing Strategy?

A digital marketing strategy is a plan that helps your organization reach specific goals by utilizing carefully selected marketing channels such as paid, earned, and owned media. Running a digital marketing campaign without a strategy is similar to exploring a new city without a GPS – you are likely to take many wrong turns, resulting in frustration and an unnecessarily long route to your destination.

Why Do You Need a Digital Marketing Strategy?

Having a strategy is just as critical as having a plan if you want to succeed. As a result of this process’ comprehensive optimization, high efficacy can be achieved while still reviewing various areas of data analytics and taking action as necessary.Digital marketing tactics such as SEO/SEM, conversion rate optimization (UX), email marketing, and social media marketing may all be continuously improved in order to help your business achieve its goals of acquiring new consumers and strengthening relationships with existing ones.To reach and convert more customers, your company requires a competitive and long-term content marketing plan that makes use of the potential of online material and integrates it with traditional media.

How Should a Digital Marketing Strategy Be Develop?

To develop a digital marketing strategy, you must first identify your target audiences and market information, then select the appropriate digital marketing channels and platforms. You must also identify channel-specific delivery tactics and macro marketing KPIs to evaluate the success of your digital marketing efforts.

However, one example of a digital marketing campaign is around the creation of brand recognition on a specific social media channel like Facebook through the launch of a viral marketing campaign. The success of the digital marketing campaign is measured using short-term (micro) KPIs.

You should have a strategy in place before launching any digital marketing efforts. This is an example of a customer journey and touchpoint map created as part of the strategy:

Digital marketing strategies for your business:

  1. Social Media Marketing.
  2. Search Engine Optimization (SEO).
  3. Pay Per Click (PPC)
  4. Content Marketing.
  5. E-mail Marketing.
  6. Video Marketing.

What is Social Media Marketing? The goal of social media marketing is to raise awareness of a brand while also increasing sales. Depending on your target audience and their platform preferences, a social media marketing campaign can use one or more social media platforms.

What is SEO? To improve your website’s search engine rankings for keywords relevant to the business, you need SEO. Improving your keyword rankings will help your business be seen by a larger audience and gain more recognition in the process.

What is Pay Per Click?  PPC is a type of paid advertising that uses an auction-based system. PPC allows you to bid on keywords for which you want your ads to appear — your ad appears when a user’s search includes your keyword. These advertisements are then displayed at the top of search results, above organic listings. If a user clicks on your advertisement, you must pay for that click.

Why should you use pay-per-click (PPC) as a digital marketing strategy?

PPC is one of the most cost-effective methods of paid advertising.PPC is a useful online marketing strategy for many businesses that are just getting started with digital marketing or looking for a quick boost. It elevates your website to the top of search results, which can be beneficial if your company’s organic search result ranking is several pages down.

What is Content Marketing?

When it comes to content marketing, your company’s main goal is to reach, engage, and connect with customers through content. This type of material might be in the form of videos, blog entries, infographics, and more. It’s informational copy rather than sales copy.Whatever format you choose for your content, it must be relevant and beneficial to your audience. You want to create unique and high-quality content that users want to share with their friends, families, coworkers, and other social network members.

What is E-Mail Marketing?

Email marketing aims to keep and win new clients. It promotes brand awareness, keeps your business top-of-mind, and encourages repeat transactions. Email marketing is all about creating, refining, and increasing your campaigns. Email marketing, like content marketing, relies on giving useful information to keep readers subscribed. One advantage of this strategy is the ability to segment your audience and personalize your email campaigns. For example, you could create a campaign for users who purchased a specific product or visited a specific webpage.

What is video marketing?

Your company’s reach, revenue, and operations all grow as a result of video marketing. Your company, like content marketing and email marketing, focuses on creating informative and valuable videos for its target audience.Some examples of video marketing videos include:
  • Announcement
  • Behind the scenes
  • Instructional
  • Event
  • And More
Matter what type of video you produce, your goal is to raise awareness of your business among your target market. Increasing brand recognition through methods such as social media, email and content marketing can lead to more profitable conversions in the long run.

Why Choose Techgeen for Your Website Development & Business Plan

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Social Media Marketing (SMM)

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Search Engine Optimization (SEO)

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Search Engine Marketing (SEM)

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Content Marketing

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Branding

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Video Marketing

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Influencer Marketing

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Branding

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Video Marketing

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Our Plan

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Basic Plan

$ 30/ mo

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Standard Plan

$ 60/ mo

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Premium Plan

$ 90/ mo

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