Search Engine Optimization

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What is SEO

(SEO) “Search Engine Optimization”. SEO means making your website or page visible in Google, Bing, Microsoft, and other search engines and improving it so that it can be found by the targeted audience.

The more your pages or website appear in the search results of any product you sell or provide services, the more your page or website will be found and the higher the click rate. In short, the main task of search engine optimization is to help attract visitors and reach your brand, products, and services to the target audience.

High ranking helps to increase the traffic of a website and helps to increase the sales and services of the website. Through SEO you can get free traffic continuously by ranking high for any keyword.

Organic search traffic is usually more valuable than other traffic because it is found by users organically searching for a specific topic, product, or service. In this way, if an audience finds your site, your brand or business awareness will increase.

SEO typically involves:

🢚 Keyword research
🢚 On page SEO
🢚 Content creation and optimization
🢚 Technical Optimization
🢚 Link building

Keyword Research

Keyword research is the first step and foundation of SEO. Keyword research plays a very important role for any business or website. Through this, when users go to the search engine and search for a specific item or service, your website can be found very easily.
That’s why it is important to identify valuable keywords related to your business before starting SEO and we take this process very passionately.

Techgeen always searches for keywords that are relevant to your business. We always search for those keywords that are of high value and help to rank in search engines.

Finding the right SEO expert for your business is just as important as doing the right keyword research. Our digital marketing agency has the best SEO specialists who will help you rank for your targeted keywords.

On-Page SEO

On-page SEO is the method of optimizing the content inside the webpage. Proper on-page SEO helps the website pages get a high ranking in Google and organic traffic. The importance of on-page is immense for the page rank of any website in Google. Our agency is always ready for you we do proper on-page SEO which will help your page rank. We have the best SEO experts in Bangladesh who are always ready for your success.

On-page SEO includes titles, URLs, meta descriptions, h1 tags, and alt tags of feature images and content. Title SEO is the correct use of keywords in the title. Proper use of keywords in URLs is URL optimization. Meta description optimization is all about placing your targeted keywords in the meta description and optimizing it. Put the keyword in the h1 tag and put the keyword in the alt tag of the feature image. And lastly optimizing the content and making proper use of keywords in the content.

Content creation and optimization

User-friendly content creation for SEO is a holistic approach that prioritizes delivering a positive experience to both visitors and search engines. It begins by understanding the audience and tailoring content to meet their needs, providing valuable and easily digestible information. A clear and logical structure, along with concise formatting using headings and bullet points, enhances readability.

Keyword integration is seamless, ensuring that it aligns with user intent and doesn’t compromise the natural flow of the content. The focus is on creating engaging and shareable material that encourages user interaction and social media sharing. Mobile optimization is paramount, given the prevalence of mobile browsing, guaranteeing a smooth experience across various devices.

Visual elements are used judiciously, complementing the text and improving comprehension. Load times are minimized to prevent user frustration. Internal linking facilitates navigation, while external links from reputable sources enhance credibility. Regularly updating content keeps it relevant, signaling to search engines that the information remains current.

In essence, user-friendly content creation for SEO harmonizes technical optimization with user satisfaction, fostering a positive online environment and contributing to improved search engine rankings.

Technical Optimization

Technical optimization for SEO is the backbone of a website’s visibility in search engines. It involves fine-tuning the technical aspects to enhance performance and user experience. Key components include optimizing site speed, ensuring mobile responsiveness, and implementing clean URL structures. Techniques such as XML sitemaps and structured data markup assist search engine crawlers in efficiently understanding and indexing content.

Addressing issues like duplicate content and broken links, and securing the website with HTTPS, contribute to a seamless and trustworthy browsing experience. Regular audits and monitoring of technical elements are essential to stay aligned with search engine algorithms. By prioritizing technical optimization, businesses can create a solid foundation for search engines to effectively crawl, index, and rank their content, ultimately improving search visibility and driving organic traffic to their site.

Link building

Backlinks are the backbone of SEO, acting as endorsements that boost a website’s credibility and visibility in search engine rankings. These are inbound links originating from external websites, indicating to search engines the significance and reliability of the linked content. High-quality backlinks are earned from authoritative and relevant sources, serving as a vote of confidence in the linked webpage.

Strategic backlink building involves outreach, content creation, and fostering relationships within a niche. Natural link acquisition is favored, emphasizing the importance of compelling, shareable content. The diversity of anchor text and link sources contributes to a well-rounded backlink profile.

While quantity was once prioritized, search engines now emphasize the importance of quality over quantity. A robust backlink strategy not only enhances a website’s authority but also drives organic traffic and elevates its position in search results, making it a crucial element in the realm of effective SEO.

Why SEO is Important

SEO, or Search Engine Optimization, is paramount in the digital world, serving as the cornerstone for online success. In a world where users heavily rely on search engines to discover information, products, and services, the importance of SEO cannot be overstated. It ensures that a website is not only visible but also ranks higher in search engine results, driving organic traffic and enhancing online presence.

Effective SEO goes beyond mere visibility; it contributes to a positive user experience. By optimizing website structure, improving load times, and ensuring mobile responsiveness, SEO aligns with user preferences, fostering satisfaction and trust. Furthermore, SEO underscores the significance of quality content, encouraging the creation of valuable, relevant, and shareable material.

For businesses and individuals, SEO is a cost-effective marketing strategy with long-term benefits. Unlike paid advertising, organic search traffic is sustainable and builds over time. In essence, SEO is indispensable for establishing credibility, reaching target audiences, and navigating the competitive digital landscape, making it a foundational element for online visibility and success.


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